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Michael Bay sues Cadillac F1 over Super Bowl livery ad
Feb.9 Cadillac's high-profile Super Bowl livery reveal has been overshadowed by legal drama, with Hollywood director Michael Bay filing a $1.5 million lawsuit against the new Formula 1 team. According to a report by New York Times, Bay alleges that Cadillac F1 CEO Dan Towriss and the team used his creative ideas for the Super Bowl commercial without paying for them, after initially approaching him to direct the project late last year. The lawsuit, filed in Los Angeles, accuses Cadillac F1 of breach of contract and fraud. Bay claims he was effectively hired in November 2025 to conceptualise, produce and direct the commercial, before being dropped weeks later while his ideas were retained....
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1h ago from OneStopStrategy.com
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