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Mercedes big boss expects to be title contender in 2014

16 January, 2013 Dieter Zetsche, the chairman of Mercedes parent company Daimler, says their F1 team must be pushing and contending for the world championship by 2014. Admitting that the appointments of Lewis Hamilton and Niki Lauda, and the departure of Norbert Haug, were because of Mercedes' lack of recent success, he also acknowledged that the silver team will not be in a title-winning position this year. 'As it (F1) is so visible people see pretty quickly if you succeed or not, and if the results are up to your expectations,' Zetsche, at the Detroit Motor Show, told Autocar. 'For Mercedes those expectations must be that we are up there at every race competing for victory.' He said the...
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