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Force India teams up with Twsteel
Sahara Force India is proud to announce the beginning of a multi-year partnership with TW Steel, which sees the Dutch watchmaker become the team’s Official Timing Partner. The brand was unveiled as a team partner at the launch ofthe VJM06 at Silverstone.
The recognisable ‘two-dots’ logo of TW Steel, will feature prominently on the team’s major brand platforms including the car, the drop-down timing monitors used in the garages and on the sleeves of the drivers' racesuits. As part of its commitment to Sahara Force India, TW Steel will produce an official team watch range for retail world-wide. The brand will use this new global partnership as a marketing platform to engage consumers...
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12y ago from F1Technical.net
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