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Alonso is most marketable F1 driver globally
As the kick off to the 2014 season approaches, Fernando Alonso is considered the most marketable F1 driver on a global basis, according to Repucom's Celebrity DBI, which measures consumer perceptions of celebrities.Britain's Lewis Hamilton is the second most marketable while Felipe Massa, Sebastian Vettel and Kimi Raikkonen make up the top five.Globally, Alonso is known by 71% of people and in his native Spain, 98% of the population know of the two-time champion. In the US, only 13% of the population are aware of the driver. However, of the US population who do know of the Spaniard, 85% like the driver and 81% say that he is an effective product spokesperson. Alongside his deal with Oakley...
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