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McLaren signs deal with iconic coffee brand
Ayrton Senna drives the Segafredo backed Toleman at the 1984 Monaco GP
McLaren is delighted to confirm that iconic coffee brand Segafredo Zanetti – which returns to Formula 1 after a 20-year absence – has become a new partner of the team.
The Italian brand, which is part of the Massimo Zanetti Beverage Group – the largest private company in the international coffee industry – has a presence in around 100 countries, and has enjoyed a long and illustrious history in Formula 1.
Segafredo Zanetti was first involved in Formula 1 between 1984 and ’94. It partnered with McLaren between 1984 and ’86, working with iconic world champions Niki Lauda, Alain Prost and Keke Rosberg. The brand...
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10y ago from GrandPrix247.com
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