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Ecclestone: No point trying to reach young fans
– Formula 1 supremo Bernie Ecclestone says there is "no point" in trying to reach out to a younger generation of fans, claiming that they are the wrong type of audience for the sport's established sponsors.Amid declining television figures, F1 has faced calls to adopt a greater presence on social media channels such as Facebook, Twitter and YouTube to better engage with young fans.But Ecclestone reckons such a move would be a waste of time, the 84-year-old holding the belief that youngsters are of little value to F1 as a whole."I'm not interested in tweeting, Facebook and whatever this nonsense is," Ecclestone explained in an interview with Campaign Asia-Pacific...
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10y ago from GPUpdate.net
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