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Ferrari quietly extends Marlboro deal
Tobacco giant Philip Morris has quietly extended its sponsorship deal with Ferrari, the Bloomberg news agency reports. Even though the red F1 cars can no longer display a 'Marlboro' livery, or even include the cigarette brand's name in Ferrari's official title, the deal was reportedly extended for another three years. Bloomberg said team boss Maurizio Arrivabene, formerly a Marlboro executive, confirmed the news, saying it was approved in a board meeting more than a year ago. There was no public announcement, he added, but Philip Morris said by email that the deal was indeed extended beyond 2015. The media report said Ferrari's F1 cars today "feature a red-and-white square that...
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10y ago from GrandPrix.com
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