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Pharrell Williams happy with Lotus F1 team deal
Formula One team Lotus have agreed a marketing partnership with the Oscar-winning musican and producer Pharrell Williams. The deal will see the Lotus cars driven by Romain Grosjean and Pastor Maldonado carry the logos of Williams' I Am Other brand and the film Dope, of which he is the executive producer. The logos were on the vehicles' liveries in time for last weekend's Monaco Grand Prix, while other activities are planned across multiple platforms. No financial terms were released. 'Pharrell Williams is an international icon who shares much of the Lotus F1 Team’s philosophy and outlook,' said Gerard Lopez, the chairman and team principal of Lotus. 'It is tremendously exciting for...
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10y ago from GrandPrix247.com
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