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Ayrton Senna features in new Honda advert
Honda has used Ayrton Senna's voice in its latest advertising campaign, which continues to use Formula 1 as a core part of its promotional push. The new advert, which was revealed for the first time on Friday, is titled 'Ignition' and showcases all of the vehicles in Honda's portfolio. But as well as featuring motorbikes, road cars, a plane and the current McLaren-Honda, one segment also features Senna's voice. The three-time world champion, who won all his titles with Honda engines, is heard as an actor holds up an image of a Honda NSX that Senna famously drove and gave input into to help its development. In the advert he says: “You think you have a limit. As soon as you touch...
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10y ago from Motorsport.com
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