News Details
Q&A with Abiteboul, Vasseur, Bell, Chester and Taffin
Why has Renault returned to F1 as a constructor?Cyril Abiteboul, Renault Sport Racing Managing Director: The reasons are threefold. The first is based on a solid business strategy. As an engine supplier our brand visibility was marginal, but it was acceptable when the cost of the technology was contained. With the dual problem of the increased expenditure of the V6 regulations and the level of competition that raised dramatically, it was not the case anymore. As a team, we can achieve improved returns in all areas, such as brand awareness in traditional markets and new media platforms. This leads to the second reason: to use F1 to grow the Renault Sport brand in particular thanks to a...
Full Story »
Full Story »
10y ago from Pitpass.com
0
You May Also Be Interested In...
Bell back with Renault as chief technical officer
Former Mercedes technical director Bob Bell has returned to the...
10y ago from Crash.net
GP2 chief Vasseur set to run Renault team
In the days before the news becomes official in Paris, sources report...
10y ago from GrandPrix247.com
Vasseur appointed Renault Racing Director
– Renault has announced that it has signed ART Grand Prix boss...
10y ago from GPUpdate.net
Vasseur appointed Renault Racing Director
GP2 Media Service Renault Sport Formula 1 team has announced the...
10y ago from F1Zone.net
Elsewhere On The Network
Popular On MGPToday.com
Why MotoGP’s ‘Concorde Agreement’ remains...
No description available...
13h ago from Motorsport.com
Pedro Acosta says teaming up with Marc Marquez would...
No description available...
17h ago from Motorsport.com
Aprilia’s MotoGP advantage not due to special rear...
No description available...
1d ago from Motorsport.com
Why WorldSBK leader Nicolo Bulega could miss out on a...
Rumours surrounding Nicolo Bulega and a possible move to MotoGP in 2027...
1d ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Feature: RLL’s split fortunes in Barber highlight...
At the most recent IndyCar race from Barber Motorsports Park, Graham...
9h ago from MotorsportWeek.c...
IndyCar: A closer look at Mick Schumacher's true pace
No description available...
1d ago from Motorsport.com
Will Power's father okay after wrestling with armed...
No description available...
1d ago from Motorsport.com
Mick Schumacher: “I thought I was ready — but I...
No description available...
1w ago from Motorsport.com
Popular On TotalWRC.com
Motorsport Week is hiring – Rally and Sportscar...
Motorsport Media Services are looking to expand its coverage, and in...
5h ago from MotorsportWeek.c...
How Takamoto Katsuta’s maiden WRC win is impacting...
No description available...
18h ago from Motorsport.com
Hyundai continues to honour Craig Breen's memory
Hyundai Shell Mobis World Rally Team will run a special livery at this...
1d ago from MotorsportWeek.c...
Hyundai unveils Craig Breen tribute livery for WRC...
No description available...
1d ago from Motorsport.com
Popular On GunnersToday.com
Chelsea lead race for £70m wide man but Arsenal could...
Chelsea and Arsenal are interested in signing the Newcastle United...
7h ago from CaughtOffside.com
White-out: 4 replacements Arsenal are targeting to...
Arsenal’s search for right-back depth has taken on extra intrigue after...
11h ago from FreshArsenal.com
Calafiori channels pain of Italy World Cup misery to...
t;li>Win over Sporting comes after back-to-back cup defeats‘It’s...
11h ago from TheGuardian.com
Arsenal leading Bundesliga giants in the race for...
Sao Paulo attacker Lucca Marques is a target for Premier League club...
12h ago from CaughtOffside.com
Comments
Hottest News
Vote for the new Sky Sports F1 pundit
Sky Sports F1 have announced an exciting... Read More »
7h ago from GPFans.com
Martin Brundle to miss more F1 races as Sky pundit...
Sky Sports F1 legend Martin Brundle has announced... Read More »
7h ago from GPFans.com
Iconic circuit returning in F1 test as Michael Schumacher...
Catch up on the biggest news stories of the day... Read More »
7h ago from RacingNews365.com
