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McLaren and Johnnie Walker renew partnership
©McLaren
McLaren-Honda has announced a multi-year extension of its long-standing partnership with Johnnie Walker. The prestigious brand of Scotch whiskey is owned by British multinational alcoholic beverages company Diageo. Johnnie Walker has been a partner of McLaren since 2005, with the pair exploiting innovative partnership strategies. Central to the collaboration has been both brands’ commitment to the 'Join The Pact’ campaign – an international social responsibility initiative that encourages people around the world to make their commitment to never drink and drive. "Johnnie Walker’s renewed agreement with McLaren-Honda underlines our belief in, and commitment to, the...
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