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Marchionne urges F1 chiefs to embrace digital platforms
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Fiat-Chrysler CEO and Ferrari boss Sergio Marchionne says that Formula 1's management needs to change the way the sport relates to today's younger, digital-savvy, generation. Formula 1 has traditionally shied away from completely embracing the internet or social media, assuming only a timid and minimal presence. Bernie Ecclestone himself has always been reticent to the internet, failing to see any overwhelming need to address an audience which he doesn't believe represents Grand Prix racing's core demographic. But Marchionne insists F1's digital disinterest will only further alienate millennial fans who are already breaking away from the sport because of its...
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