News Details
Analysis: How Heineken plans to shake up Formula 1
To steal its own catchphrase, Heineken's new sponsorship deal of Formula 1 could be about to refresh the parts of grand prix racing that other sponsors have been unable to reach. For while Ecclestone's paymasters will be mostly delighted about the extra $200-$250 million added to their coffers over the next few years, the scope of F1's latest deal – and the beer brand's ambitious plans – are poised to deliver something that lifts the sport in ways never dreamed of before. Heineken's vision is not of sitting back and being happy that its trackside logos are broadcast to millions of homes around the world, or that it can use pictures of F1 cars on special edition bottles (although both...
Full Story »
Full Story »
9y ago from Motorsport.com
0
You May Also Be Interested In...
Sorrell shares his vision for F1's future
Along with politicians, bankers and lawyers, it's fair to say that those...
9y ago from Pitpass.com
Massa eyeing Formula E or WEC if he can't secure...
Felipe Massa would wave goodbye to Formula 1 after 15 years competing in...
9y ago from GrandPrixTimes.com
No has Baku night grand prix plans yet
Formula 1's newest street venue has no immediate plans to step up to...
9y ago from GrandPrix247.com
Red Bull can be a 'big challenger' to Mercedes this...
Red Bull can challenge Mercedes for the championship this season,...
9y ago from GrandPrixTimes.com
Elsewhere On The Network
Popular On MGPToday.com
Marc Marquez: ‘I’m the one missing, not the...
No description available...
9h ago from Motorsport.com
MotoGP United States GP: Marco Bezzecchi claims fifth...
No description available...
11h ago from Motorsport.com
Marco Bezzecchi on record-breaking Sunday: 'It's...
No description available...
10h ago from Motorsport.com
Jorge Martin comeback win earns praise from fellow...
No description available...
21h ago from Motorsport.com
Popular On IndyCarToday.com
Mick Schumacher: “I thought I was ready — but I...
No description available...
9h ago from Motorsport.com
Graham Rahal ends 42-race podium drought with...
No description available...
9h ago from Motorsport.com
Official race results: 2026 IndyCar at Barber
No description available...
12h ago from Motorsport.com
Alex Palou dominates again with 13-second IndyCar win,...
No description available...
9h ago from Motorsport.com
Popular On TotalWRC.com
Former FIA vice president and WRC boss Morrie Chandler...
No description available...
14h ago from Motorsport.com
Subaru teases new rally car for Japanese Championship
No description available...
3d ago from Motorsport.com
How Toyota’s new flying Finn is starting to make WRC...
No description available...
3d ago from Motorsport.com
Takamoto Katsuta backs Kalle Rovanpera to “come back...
No description available...
6d ago from Motorsport.com
Popular On GunnersToday.com
Fabrizio Romano says £100m star 'open' to Man United...
Transfer news expert Fabrizio Romano has provided an update on the Sandro...
45m ago from CaughtOffside.com
Withdrawals and worries
Morning all. It's all about the withdrawals this morning, as a clutch of...
3h ago from Arseblog.com
Arsenal midfielder becomes 11th Gunners star to...
Arsenal midfielder Martin Zubimendi has become the 11th Gunners star to...
15h ago from SportsKeeda.com
Sources: Why football's 'next superstar' snubbed...
Chelsea and Arsenal registered an interest in the transfer of Nico Paz,...
20h ago from CaughtOffside.com
Comments
Hottest News
Crisis meetings loom as drivers revolt over 2026 rules
Mar.30 A full-scale driver backlash has erupted... Read More »
55m ago from OneStopStrategy.com
Charles Leclerc exposes George Russell trick after Ferrari...
Charles Leclerc just about held on to claim third... Read More »
2h ago from RacingNews365.com
Bottas points to ‘lottery' parts amid Cadillac...
Mar.30 Valtteri Bottas has hinted at quality and... Read More »
55m ago from OneStopStrategy.com
