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HEINEKEN officially announces global partnership with F1
HEINEKEN officially announces global partnership with F1 HEINEKEN and Formula One Management (FOM) have reached an agreement for Heineken to become a Global Partner of Formula 1 (F1). This significant partnership will start this year at the newly renamed FORMULA 1 GRAN PREMIO HEINEKEN D'ITALIA 2016, in Monza, and run for a multi-year term. From the 2017 F1 season onwards, Heineken® will be the F1 Event Title Partner of three Formula 1 Grands Prix (GP). It will also have a significant presence at several additional F1 Events chosen by Heineken and Formula One Management. Heineken will be the exclusive Global Beer Partner of Formula 1 and will also have substantial pouring, activation and...
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