News Details
Dennis talks sponsorship
As McLaren team up with Michael Kors, the team's newest sponsors, Ron Dennis says Formula One's title sponsor model no longer works given today's numbers. McLaren last had a title sponsor on their MP4 F1 cars in 2013 after which they parted ways with Vodaphone. Since then the Woking outfit has featured a number of big-names sponsors, but none as a traditional title sponsor. “The sponsorship model changes year on year and for many years it was about a predominant brand on a grand prix car,” McLaren CEO Dennis told F1 journalist James Allen. “The activation budget needs to match the investment and the numbers in Formula 1 have gone up and up and up. “[When] you then...
Full Story »
Full Story »
8y ago from PlanetF1.com
0
You May Also Be Interested In...
Sponsor in Profile – UBS
Swiss Bank UBS are a key partner within Formula One. Working directly...
8y ago from JWGrandPrix.com
Michael Kors joins Mclaren
McLaren-Honda have announced a new partnership with Michael Kors. The...
8y ago from JWGrandPrix.com
Arrivabene: Fine to win F1 title with one victory
Full credit must got to Ferrari team principal Maurizio Arrivabene for...
8y ago from GrandPrix247.com
Red Bull offering Buemi to 2017 Renault F1
Red Bull offering Buemi to 2017 Renault F1 Sebastien Buemi would make an...
9y ago from ThisIsF1.com
Elsewhere On The Network
Popular On MGPToday.com
EU approves Liberty Media's purchase of MotoGP and...
Liberty Media has received unconditional approval from the European...
14h ago from MotorsportWeek.c...
Liberty Media given “unconditional” green light...
No description available...
14h ago from Motorsport.com
Fabio Di Giannantonio ecstatic with ‘dream' and...
Fabio Di Giannantonio secured his second Grand Prix podium of the 2025...
15h ago from MotorsportWeek.c...
The winners and losers from MotoGP's Italian Grand Prix
No description available...
17h ago from Motorsport.com
Popular On IndyCarToday.com
How a “grumpy” Alex Palou ended up thankful for...
No description available...
8h ago from Motorsport.com
Winners and Losers from IndyCar’s Road America...
No description available...
1d ago from Motorsport.com
IndyCar Road America – Race Results
Road America was the scene of this weekend’s IndyCar event, and high...
1d ago from MotorsportWeek.c...
Santino Ferrucci hangs on for Road America podium,...
No description available...
1d ago from Motorsport.com
Popular On TotalWRC.com
Rallies around the world: The ones not to miss – and...
Rallying is unlike any other motorsport. It doesn’t unfold on pristine...
5d ago from MotorsportWeek.c...
FIA approves updated bodywork rules for WRC 2027...
No description available...
1w ago from Motorsport.com
Malcolm Wilson appointed as FIA Deputy president for...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Real Madrid Transfer News Roundup: Los Blancos want...
Real Madrid are preparing to face RB Salzburg at the Lincoln Financial...
1h ago from SportsKeeda.com
'Will make things even more difficult' - William...
Former player William Gallas has warned Arsenal that they will struggle in...
5h ago from SportsKeeda.com
Report: Agent in London in ‘last few hours' to...
Arsenal are making a fresh push to win the race for a highly-rated...
8h ago from FreshArsenal.com
Arsenal and Manchester United handed blow as key...
Arsenal and Manchester United have reportedly faced a setback in their...
8h ago from SportsKeeda.com
Comments
Hottest News
McLaren wary of 'confidence' dent for Lando Norris after...
Lando Norris endured a difficult end to his... Read More »
36m ago from RacingNews365.com
Lando Norris sidelined as McLaren make Austrian Grand Prix...
McLaren have called up a young driver as part of... Read More »
10h ago from GPFans.com
Bonkers race produces CRAZIEST finish ever
F1 has lost its touch. The unpredictability, the... Read More »
8h ago from GPFans.com
