News Details

Zak Brown: Why Liberty Media is the buyer that F1 needed

Sponsorship and marketing guru Zak Brown believes that incoming Formula 1 owner Liberty Media’s desire to make the sport better, rather than simply milk it for profit, can only be good news for fans. In the wake of Liberty Media’s announcement that it will purchase Formula 1 by the first quarter of 2017, in a deal worth $8billion in total, Brown said that the “strategic” nature of the new owners – as opposed to CVC’s purely money-driven approach – should spell a brighter future. “Liberty Media is one of the best strategic buyers you could have,” said Brown, who is chief executive of CSM Sports & Entertainment and founder of Just Marketing International. “This means they...
Full Story »
9y ago from Motorsport.com 0
Share

You May Also Be Interested In...

Liberty Media: We are excited to become part of...

The acquisition of Formula 1 by Liberty Media Corporation from CVC is...
9y ago from GrandPrix247.com

Liberty Media confirms F1 purchase

The American firm Liberty Media has confirmed its purchase of Formula 1...
9y ago from Crash.net

F1 has been sold; Liberty Media new owners

F1 News F1 has been sold; Liberty Media new owners Only 3 years left for...
9y ago from Formula1Blog.com

Formula 1 bought by US company Liberty Media

The expected sale of Formula 1 to new owners has taken place, with...
9y ago from FormulaSpy.com

Elsewhere On The Network

Popular On MGPToday.com

Popular On IndyCarToday.com

Will Power compares ‘military-like’ Andretti to...

When Will Power signed a contract to join Andretti Global for the 2026...
23h ago from MotorsportWeek.c...

Carb day concert line-up announced for Indy 500

Indianapolis Motor Speedway has announced which bands will be playing on...

Popular On TotalWRC.com

Popular On GunnersToday.com

Liverpool eye key replacement as Arsenal & Man...

Arsenal, Manchester United and Liverpool are reportedly interested in...
1h ago from CaughtOffside.com

Arsenal eye statement signing of 19-G/A attacker who...

Arsenal are looking to sign the PSG attacker Khvicha Kvaratskhelia at the...
1h ago from CaughtOffside.com

Arsenal plot 35M raid for one of Brazil's brightest...

Arsenal are looking to sign a quality right back in the summer, and they...
2h ago from CaughtOffside.com

Comments

Hottest News

Recent News


2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.