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Heineken wants more F1 races in Asia
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Formula One's global partner Heineken has said the sport should to look to Asia for future expansion of the sport. "Heineken is super-strong in Europe - we were ‘born’ in Europe and are a European brand - but the playground for the future is Asia Pacific," Gianluca di Tondo, Heineken’s Senior Global Brand Director told the Formula One website this week. "Asia Pacific is a strategic area for us and having seven races around this area is fantastic - and the passion for Formula One in Asia is tangible." Asked what he would choose if he could add one race to the calendar, di Tondo replied: "That is very simple. It is again in Asia: Vietnam....
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