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Mexico promoter hoping for North American F1 season
Mexican Grand Prix marketing director hopes that Liberty Media will help F1 flourish in America. Last season saw the traditional passionately fevered race fans of Italy, Britain and Japan joined by their Mexican counterparts, their sheer joy at the sport's return to their country after a break of 23 years, providing one of the highlights of the season. Ahead of what promises to be an even more anticipated and celebrated event, at which the promoters are aiming to emulate Monza and encourage fans on to the track for the podium ceremony, the event's marketing director, Rodrigo Sanchez, admits that it is hoped Liberty Media's buy-out of the sport will not only boost his event but bring more...
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