News Details
Brown: Super Bowl an example for F1
– Formula 1 could learn from the way in which the NFL promotes the Super Bowl in order to boost fan engagement at each Grand Prix, according to McLaren Executive Director Zak Brown.Marketing guru Brown was heavily linked to a role with Formula 1's new owners, Liberty Media, before joining McLaren, and reckons more should be done to promote the sport."We need to take a look at the weekend format and how we engage with the consumers in the grandstands, and how close can we get them to our team and drivers," said Brown."We go to these cities and [it should be] a big event leading up to it."I think the Super Bowl does an excellent job, with their level of fan...
Full Story »
Full Story »
8y ago from GPUpdate.net
0
You May Also Be Interested In...
Pirelli confirms tyre compounds for opening two F1...
Formula 1 tyre supplier Pirelli has announced the tyre compounds it will...
8y ago from GrandPrixTimes.com
Williams confident 2016 slump will 'reinvigorate' team
XPB Images
Claire Williams says slipping down the Formula One...
8y ago from F1i.com
2016 Season Review – McLaren Honda Formula 1 Team...
#14 – Fernando Alonso – Spain – 20 Starts, 54 Points, Best...
8y ago from TheCheckeredFlag....
Chief executive Capito set to leave McLaren
McLaren Racing chief executive Jost Capito is set to follow Ron Dennis...
8y ago from GrandPrix247.com
Elsewhere On The Network
Popular On MGPToday.com
Honda test rider Takaaki Nakagami to replace Luca...
Honda test rider Takaaki Nakagami has been announced as a replacement for...
8h ago from MotorsportWeek.c...
Pirelli to hold first MotoGP test in Misano with test...
No description available...
1d ago from Motorsport.com
Watch: Motorsport takes a ride in the MotoGP safety car
No description available...
1d ago from Motorsport.com
Why Marc Marquez stressed his Ducati is identical to...
No description available...
5d ago from Motorsport.com
Popular On IndyCarToday.com
Christian Rasmussen "not surprised" to earn...
No description available...
3h ago from Motorsport.com
Video: Harrowing crash takes out Josef Newgarden,...
No description available...
1d ago from Motorsport.com
Kirkwood relieved to be rid of ‘street course...
Until this weekend at World Wide Technology Raceway, all of Kyle...
1d ago from MotorsportWeek.c...
Rasmussen passes most cars in Sunday night’s IndyCar...
Christian Rasmussen put on a show for fans Sunday night, passing more...
1d ago from MotorsportWeek.c...
Popular On TotalWRC.com
Malcolm Wilson appointed as FIA Deputy president for...
No description available...
4d ago from Motorsport.com
FIA approves updated bodywork rules for WRC 2027...
No description available...
1w ago from Motorsport.com
Amid losing streak, Hyundai accepts “consequences”...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
'I'd have him for sure' – Arsenal backed to sign...
Arsenal want to sign a new left winger this summer, and they have been...
1h ago from CaughtOffside.com
PL club eyeing up summer move for Arsenal star valued...
Arsenal star Oleksandr Zinchenko has reportedly emerged as a target for...
1h ago from SportsKeeda.com
Arsenal target two Premier League central defenders...
Arsenal have plenty to do in attack this summer, but they are still keen...
1h ago from FreshArsenal.com
Sources: Arsenal contract talks on the verge of...
Arsenal want to build a squad capable of winning the Premier League and...
3h ago from CaughtOffside.com
Comments
Hottest News
Red Bull chief Christian Horner tipped for seismic F1 team...
Red Bull’s team principal Christian Horner has... Read More »
4h ago from GPFans.com
Aston Martin contract war heats up as Verstappen future...
Aston Martin F1 team are reportedly interested in... Read More »
2h ago from GPFans.com
Alonso: Aston upgrades 'boosting confidence' but flaws...
Fernando Alonso walked away from the Canadian... Read More »
2h ago from F1i.com
