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Brown: McLaren can't last much longer than 2018!
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New McLaren executive Zak Brown is working hard to secure a title sponsor for the team, and insists it's imperative a deal is done by 2018. Brown was brought in by McLaren to head its commercial efforts in Formula 1, focusing his work on signing a major sponsor for a team which hasn't enjoyed one since partner Vodafone departed at the end of 2013. Brown believes McLaren has retained its commercial appeal despite its persisting lean years, but also admits that a sense of urgency prevails. "The deal needs to be done in 2018," he told Autocar. "We can’t go much longer than that. This season is already finished because, realistically, it takes a year working with a...
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