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Why F1 needs to change its approach to gaming
Formula 1 should overcome the political resistance from the teams about licencing and embrace a new era of gaming if it wants to attract new followers the way other sports are doing, says Jonathan Noble. Bernie Ecclestone once infamously said that he didn't see the need for F1 to win over the 'young generation' because they hadn't got the money to buy Rolex watches. But the reality is that every sport needs to attract new followers if it is to prosper long term. Getting youngsters hooked on a sport ensures you have your audience of the future. But in an era where F1 has been pushing itself behind TV paywalls, and is only now playing catch up on social media, there had been concerns that...
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8y ago from Motorsport.com
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