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Analysis: The Mexican GP's 'third album' challenge

After two award-winning events, the organisers of Formula 1's Mexican Grand Prix are relishing the challenge of making it three for three with the 2017 race. Using a historic rally to get people talking about F1 is hardly normal practice. But the organisers of the Mexican Grand Prix have never been interested in following convention. It is a philosophy that has proved successful. Not only was the reborn Mexican Grand Prix immediately popular with the local fanbase - who can forget the Mexican waves in the stadium section when Sergio Perez and Esteban Gutierrez hit the track for free practice in 2015? - but the race became a firm favourite with the F1 travelling circus. Ahead of this...
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