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Analysis: How F1 got its social media game together
This summer, Formula 1 set new heights in social media reach. Kate Walker talks to market research experts Nielsen Sports about where to go from here. Over the summer, F1 became the fastest-growing sports brand on social media, outstripping the likes of Premier League football and the NBA. It was an extraordinary result for a sport with little official social media presence one year ago. “There has been a substantial increase in terms of available content, especially video, on the various social media platforms – Facebook, Twitter, YouTube and Instagram, not forgetting formula1.com and the Official F1 App,” the press release sang. “Impressions are up 124 percent and video views up...
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