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Brawn promises "exciting" digital F1 plans for 2018
Formula 1 fans have been promised "exciting" developments on the digital front next year, as new owners Liberty Media plan a host of measures to help make the sport better for those that follow it. With its first full season under its belt, Liberty has spent the year analysing where F1’s strengths and weaknesses are, and working out what it can do to improve matters in 2018. One area of focus has been in ramping up efforts on digital platforms, which was an area that former F1 supremo Bernie Ecclestone had neglected because he did not see much profit potential in it. F1 managing director of motorsport Ross Brawn said ahead of the season finale in Abu Dhabi that Liberty was close...
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7y ago from Motorsport.com
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