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Hamilton, Vettel say old F1 logo was better
World champion Lewis Hamilton believes the new Formula 1 logo unveiled after the Abu Dhabi Grand Prix is not as good as the previous one. Liberty Media revealed the simpler design that replaces the iconic logo the sport has been identified with for more than 20 years, with F1 chiefs arguing the previous design was not suited for use with digital platforms or merchandise. "You cannot stitch the old logo chevron to the right," said F1 commercial chief Sean Bratches. "A number of brands, particularly in this day and age, are trying to simplify their marks to enter the digital space. "Look at Starbucks, or Coca Cola which has taken the condensation off their logo to enter...
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7y ago from Motorsport.com
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