News Details
F1 plans merchandise route that flopped in NASCAR
Formula 1 plans to revamp the merchandise experience for fans next year, adopting the ‘souvenir tent’ concept that proved to be a flop in NASCAR. Back in 2015, NASCAR announced a 10-year agreement with merchandise experts Fanatics, who will be working on the F1 project, to help streamline the sales of trackside souvenir products. Key to the idea was a 'superstore tent' that provided a centralised point for the purchase of all team and driver merchandise. But while the idea seemed great on paper, the experience left fans feeling flat – and in 2017 the sport reverted to the traditional trailers that had been so popular over the years. F1 is committing to the 'superstore' idea though,...
Full Story »
Full Story »
7y ago from Motorsport.com
0
You May Also Be Interested In...
Hamilton set to be lead driver at Mercedes in 2018
Lewis Hamilton will be the lead Formula One driver at the Mercedes Formula...
7y ago from F1Hub.net
Fernando Alonso: Daytona will make me a better driver
Fernando Alonso is keen to get his maiden Daytona 24 Hours outing...
7y ago from MotorsportWeek.com
Todt revives idea of ‘global engines'
FIA president Jean Todt has brought up the idea of using 'global engines'...
7y ago from PlanetF1.com
Latifi joins Force India as reserve driver
Force India has announced that Nicholas Latifi will be joining the team...
7y ago from PlanetF1.com
Elsewhere On The Network
Popular On MGPToday.com
Maverick Vinales fastest in second Mugello MotoGP...
Maverick Vinales impressed as he recorded the fastest time in the second...
10h ago from MotorsportWeek.c...
Fabio Quartararo injures shoulder in practice crash at...
No description available...
8h ago from Motorsport.com
Former WorldSBK champion explains changes Toprak...
Former MotoGP rider Ben Spies expects Toprak Razgatlioglu must...
9h ago from MotorsportWeek.c...
Why MotoGP riders like Francesco Bagnaia face a...
No description available...
12h ago from Motorsport.com
Popular On IndyCarToday.com
Kyle Kirkwood blasts to top in IndyCar practice from...
After finishing the season’s first short oval under the lights on...
2h ago from MotorsportWeek.c...
Michael Cannon already strengthening DCR team –...
Rinus VeeKay is already noticing the impact engineer Michael Cannon is...
5h ago from MotorsportWeek.c...
Arrow McLaren apologises for Nolan Siegel’s explicit...
No description available...
1d ago from Motorsport.com
Nolan Siegel apologizes for profanity-filled radio rant
Arrow McLaren driver Nolan Siegel has apologized for what he said over...
2d ago from MotorsportWeek.c...
Popular On TotalWRC.com
Rallies around the world: The ones not to miss – and...
Rallying is unlike any other motorsport. It doesn’t unfold on pristine...
2d ago from MotorsportWeek.c...
FIA approves updated bodywork rules for WRC 2027...
No description available...
1w ago from Motorsport.com
Malcolm Wilson appointed as FIA Deputy president for...
No description available...
1w ago from Motorsport.com
Amid losing streak, Hyundai accepts “consequences”...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Arsenal agree personal terms with 21-year-old Premier...
Arsenal are looking to add quality to Mikel Arteta's squad, and with one...
4h ago from CaughtOffside.com
'It will definitely be a busy one' - Jurrien Timber...
Arsenal star Jurrien Timber shared his predictions for the club's summer...
6h ago from SportsKeeda.com
Former Chelsea star handed 5-year ban from football...
Ex-Chelsea midfielder Geremi has been slapped with a five-year ban by the...
10h ago from SportsKeeda.com
‘It can be a really lonely journey’: Myles...
cia Lewis has handled her son’s stellar rise by becoming an agent and...
8h ago from TheGuardian.com
Comments
Hottest News
Daniel Ricciardo SLAMMED by F1 fans for 'embarrassing' new...
Daniel Ricciardo has been slammed by F1 fans... Read More »
4h ago from GPFans.com
Meet Antonello Coletta - Lewis Hamilton's 'soon-to-be' new...
Ferrari F1 team are in crisis. They may not want... Read More »
13h ago from GPFans.com
F1 Recap: Lando Norris handed harsh McLaren warning as...
Lando Norris has been handed a warning having hit... Read More »
2h ago from GPFans.com
