News Details
Does Tommy Hilfiger deal mean Hamilton has re-upped at Mercedes?
Mercedes announced yesterday that it had signed a multi-year partnership with designer apparel company Tommy Hilfiger. Now it's emerged that the team's star driver, four-time world champion Lewis Hamilton, was a prime mover in pulling the deal together. "Lewis made contact [with Tommy Hilfiger] last summer," Mercedes boss Toto Wolff confirmed on Tuesday. "It's a brand he likes. We then managed to put the partnership together." Hamilton's interest in fashion and music is well-known. It's therefore not surprising he would be keen to bring together the two parties. Even more apparent is the commercial opportunity that Tommy Hilfiger sees in having a globally recognised...
Full Story »
Full Story »
You May Also Be Interested In...
Force India drive home double partnership deal
The Force India have announced partnerships with Mexican petroleum brand...
7y ago from GrandPrix247.com
Hamilton helped broker Mercedes sponsor deal
Mar.7 Lewis Hamilton helped bring a new sponsor to Mercedes. Bild...
7y ago from OneStopStrategy.com
Hamilton: Mercedes W09 feels faster than last year's...
Did Lewis Hamilton inadvertently give the Formula 1 world a glimpse of...
7y ago from GrandPrix247.com
'No more excuses' for Valtteri Bottas this season -...
Valtteri Bottas will have 'no excuses' in 2018 according to his Mercedes...
7y ago from MotorsportWeek.com
Elsewhere On The Network
Popular On MGPToday.com
Toprak Razgatlioglu eyes 2027 regulations ahead of...
Toprak Razgatlioglu is already looking ahead to the 2027 MotoGP...
15h ago from MotorsportWeek.c...
Honda test rider Takaaki Nakagami to replace Luca...
Honda test rider Takaaki Nakagami has been announced as a replacement for...
1d ago from MotorsportWeek.c...
Pirelli to hold first MotoGP test in Misano with test...
No description available...
2d ago from Motorsport.com
Watch: Motorsport takes a ride in the MotoGP safety car
No description available...
2d ago from Motorsport.com
Popular On IndyCarToday.com
Nolan Siegel apologizes for profanity-filled radio rant
Arrow McLaren driver Nolan Siegel has apologized for what he said over...
5h ago from MotorsportWeek.c...
IndyCar breaks 1 million US TV viewers for third...
The NTT IndyCar Series is nearly through the first year with its new...
1d ago from MotorsportWeek.c...
Christian Rasmussen "not surprised" to earn...
No description available...
1d ago from Motorsport.com
After first oval win, does Kyle Kirkwood see himself...
No description available...
1d ago from Motorsport.com
Popular On TotalWRC.com
Rallies around the world: The ones not to miss – and...
Rallying is unlike any other motorsport. It doesn’t unfold on pristine...
9h ago from MotorsportWeek.c...
Malcolm Wilson appointed as FIA Deputy president for...
No description available...
5d ago from Motorsport.com
FIA approves updated bodywork rules for WRC 2027...
No description available...
1w ago from Motorsport.com
Amid losing streak, Hyundai accepts “consequences”...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
How Arsenal’s summer transfer window is reshaping...
For each of the last three summer transfer windows, critics, fans, and...
1h ago from FreshArsenal.com
Supercomputer predicts where Arsenal, Liverpool,...
A supercomputer has predicted how the Premier League table will look at...
5h ago from SportsKeeda.com
'We will never force or blackmail Leipzig' - Benjamin...
Amid Arsenal links, Benjamin Sesko's agent, Elvis Basanovic, has made it...
5h ago from SportsKeeda.com
'Arteta made it clear…': Journalist confirms...
Benjamin Sesko has been linked with a move to the Premier League in recent...
8h ago from CaughtOffside.com
Comments
Hottest News
F1 Recap - Verstappen drives in secret Aston Martin test as...
'Franz Hermann' - AKA F1 champion Max Verstappen... Read More »
3h ago from GPFans.com
Verstappen skips F1 movie premiere to test Aston Martin at...
Max Verstappen opted to stay in Europe this week... Read More »
3h ago from GrandPrix247.com
Hamilton's F1 title hopes rest on Ferrari plans to LEAVE...
How can Lewis Hamilton and Ferrari win a F1 world... Read More »
7h ago from GPFans.com
