News Details
Formula 1 Engineer Insanity with global marketing campaign
Formula 1 is distancing itself further from the Bernie Ecclestone era by launching a paid-for global marketing campaign for the first time, in stark contrast to the former supremo who put the onus on race promoters, teams, sponsors and media to publicise the sport rather than the rights holders themselves investing money in marketing. A minute-long film ‘Engineered Insanity’, initially rolled out over social media channels from Friday, focuses on the visceral appeal of the sport as experienced by ‘superfans’ inside a wind tunnel. Ellie Norman, Formula One’s recently appointed director of marketing, told Reuters at Formula One’s gleaming new central London headquarters that...
Full Story »
Full Story »
7y ago from GrandPrix247.com
0
You May Also Be Interested In...
F1's first-ever global marketing campaign
One of the things I always found interesting from a marketing perspective...
7y ago from TheParcFerme.com
F1 debuts global marketing campaign ahead of first race
Formula 1 has launched its first global marketing campaign ahead of the...
7y ago from MotorsportWeek.com
F1 launches 'Engineered Insanity' global marketing...
It's taken almost seven decades but Formula One has finally launched its...
7y ago from F1i.com
F1 launches global marketing campaign
For the first time in its 69 year history, Formula One is to be...
7y ago from Pitpass.com
Elsewhere On The Network
Popular On MGPToday.com
MotoGP to leave Phillip Island in favour of Adelaide...
MotoGP has confirmed that the Australian Grand Prix will move from...
13h ago from MotorsportWeek.c...
Aprilia steps up efforts to lure Francesco Bagnaia for...
No description available...
13h ago from Motorsport.com
Casey Stoner leads criticism as Phillip Island’s...
No description available...
15h ago from Motorsport.com
Adelaide set to host the 2027 Australian MotoGP Grand...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
IndyCar expanding global broadcasting presence for the...
No description available...
10h ago from Motorsport.com
IndyCar grows international broadcast offerings for...
The NTT IndyCar Series has announced that its already extensive global...
9h ago from MotorsportWeek.c...
Alexander Rossi fastest as rain disrupts second...
The NTT IndyCar Series completed the second and final day of testing at...
1d ago from MotorsportWeek.c...
Firestone prepared to take new right-front tire for...
No description available...
1d ago from Motorsport.com
Popular On TotalWRC.com
Hyundai “realistic and optimistic” in mission to...
No description available...
3d ago from Motorsport.com
Oliver Solberg “didn’t deserve more than P4”...
No description available...
4d ago from Motorsport.com
WRC Sweden: Elfyn Evans storms to victory as Toyota...
No description available...
4d ago from Motorsport.com
Elfyn Evans wins Swedish showdown
Elfyn Evans and Scott Martin clinched victory on Rally Sweden which ended...
4d ago from MotorsportWeek.c...
Popular On GunnersToday.com
Newcastle star Anthony Gordon's preferred club amid...
Newcastle United star Anthony Gordon reportedly prefers a move to...
4h ago from SportsKeeda.com
Arsenal & Man United have ‘significant'...
Karl Etta Eyong has been linked with a move away from Levante, and the...
5h ago from CaughtOffside.com
Arsenal ready to complete attacking puzzle with move...
Arsenal remain interested in signing Nico Williams from Athletic Club...
5h ago from CaughtOffside.com
Arsenal star makes decision on Emirates future,...
Bukayo Saka has signed a new long-term contract with Arsenal, and the...
10h ago from CaughtOffside.com
Comments
Hottest News
Aston Martin F1 agony laid bare in 87 painful seconds as...
Aston Martin's F1 testing agony was laid bare in... Read More »
7h ago from GPFans.com
Charles Leclerc admits 2026 F1 cars are “not the...
Charles Leclerc has offered an honest early... Read More »
44m ago from F1Technical.net
F1: Test Times: Bahrain 19-02
Today's times from Manama, the second day of the... Read More »
10h ago from Pitpass.com
