News Details
Formula 1 changing how people perceive the sport
Formula 1 is distancing itself further from the Bernie Ecclestone era by launching a paid-for global marketing campaign for the first time, in stark contrast to the former supremo who put the onus on race promoters, teams, sponsors and media to publicise the sport rather than the rights holders themselves investing money in marketing. A minute-long film ‘Engineered Insanity’, initially rolled out over social media channels from Friday, focuses on the visceral appeal of the sport as experienced by ‘superfans’ inside a wind tunnel. Ellie Norman, Formula One’s recently appointed director of marketing, told Reuters at Formula One’s gleaming new central London headquarters that...
Full Story »
Full Story »
7y ago from GrandPrix247.com
0
You May Also Be Interested In...
Formula 1 Engineer Insanity with global marketing...
Formula 1 is distancing itself further from the Bernie Ecclestone era by...
7y ago from GrandPrix247.com
F1's first-ever global marketing campaign
One of the things I always found interesting from a marketing perspective...
7y ago from TheParcFerme.com
Formula 1 Teams See Costs Increase Under Liberty Media...
The first year of Liberty Media ownership left Formula 1 teams more out...
7y ago from TheCheckeredFlag....
F1 debuts global marketing campaign ahead of first race
Formula 1 has launched its first global marketing campaign ahead of the...
7y ago from MotorsportWeek.com
Elsewhere On The Network
Popular On MGPToday.com
Marc Marquez explains how injury recovery is delaying...
No description available...
17h ago from Motorsport.com
Francesco Bagnaia says “I just decided” on 2027...
No description available...
18h ago from Motorsport.com
MotoGP Buriram test: Alex Marquez fastest on Day 1 as...
No description available...
20h ago from Motorsport.com
Fabio Quartararo's gesture shows his growing...
No description available...
20h ago from Motorsport.com
Popular On IndyCarToday.com
Paddock optimism for IndyCar’s new independent...
Drivers in the NTT IndyCar Series are largely happy to see the series’...
15h ago from MotorsportWeek.c...
Mick Schumacher gaining confidence on ovals after...
No description available...
1d ago from Motorsport.com
IndyCar expanding global broadcasting presence for the...
No description available...
2d ago from Motorsport.com
IndyCar grows international broadcast offerings for...
The NTT IndyCar Series has announced that its already extensive global...
2d ago from MotorsportWeek.c...
Popular On TotalWRC.com
Hyundai “realistic and optimistic” in mission to...
No description available...
5d ago from Motorsport.com
Oliver Solberg “didn’t deserve more than P4”...
No description available...
6d ago from Motorsport.com
WRC Sweden: Elfyn Evans storms to victory as Toyota...
No description available...
6d ago from Motorsport.com
WRC Sweden: Elfyn Evans reclaims lead as Oliver...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Sources: Man United & Arsenal locked in battle...
Eintracht Frankfurt’s Nathaniel Brown has rapidly transformed from...
1h ago from CaughtOffside.com
15 G/A in 14 games – The underrated star who...
Arsenal have stuttered recently as they no longer necessarily look like...
10h ago from CaughtOffside.com
70m-plus-player bid prepared which threatens to derail...
Arsenal could reportedly be facing a very real threat to their hopes of...
19h ago from CaughtOffside.com
Talks held: Arsenal step up efforts to beat Man Utd to...
Arsenal have reportedly held initial talks over a potential transfer move...
23h ago from CaughtOffside.com
Comments
Hottest News
F1 News Today: Max Verstappen mocks rivals as Aston Martin...
Max Verstappen's brutal takedown of his F1 rivals... Read More »
1h ago from GPFans.com
Aston Martin's awful 2026 'surprise' leaves F1 rivals...
Aston Martin's performance at the F1 2026... Read More »
16m ago from GPFans.com
Oscar Piastri delivers 'optimistic' McLaren verdict despite...
McLaren enter the season upcoming F1 season... Read More »
2h ago from RacingNews365.com
