News Details
Formula 1 extends fan tracking project to eight races
Formula 1 has expanded a crowd-tracking project to eight races this season after a trial run at last year’s United States Grand Prix in Austin highlighted how many of those attending were more interested in music than motor racing. The data also revealed missed commercial opportunities, with the positioning and size of retail outlets at the Texas track based on erroneous assumptions about how the fans were likely to behave. Matt Roberts, Formula One’s global research director, told a SportsPro Live event on Wednesday that Saturday had been busier than the race Sunday at Austin’s Circuit of the Americas last October. That was because a Justin Timberlake concert, aimed at...
Full Story »
Full Story »
7y ago from GrandPrix247.com
0
You May Also Be Interested In...
N commercial-free for largest U.S. cable audience...
You may have seen our comments and tweets via social media regarding the...
7y ago from TheParcFerme.com
F1 future blueprint to be revealed
Formula 1's commercial owners are presenting their plans for the future of...
7y ago from SkySports.com
N listen to fans drop ads from live F1 coverage
N will run all of the remaining qualifying and race telecasts of the 2018...
7y ago from GrandPrix247.com
N to go commercial free for remainder of 2018 F1 season
US broadcaster N has announced that Formula 1 action will be free from...
7y ago from MotorsportWeek.com
Elsewhere On The Network
Popular On MGPToday.com
MotoGP circuit contracts: How long will each race...
No description available...
5h ago from Motorsport.com
Former team boss Lin Jarvis definitively leaves Yamaha
No description available...
1d ago from Motorsport.com
Pedro Acosta: “Forgetting about the championship”...
No description available...
1d ago from Motorsport.com
Pramac MotoGP boss shares what ‘surprised’ him...
Pramac MotoGP Team Manager Gino Borsoi revealed that he was “quite...
2d ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Race start times for 2026 IndyCar season announced
The NTT IndyCar Series has announced the race broadcast start times for...
5d ago from MotorsportWeek.c...
Chip Ganassi Racing completes four-car roster for 2026...
No description available...
1w ago from Motorsport.com
Broadcast schedule for 2026 Indy NXT season announced...
No description available...
5d ago from Motorsport.com
Popular On TotalWRC.com
Why Hyundai expects to be stronger in WRC 2026
No description available...
1d ago from Motorsport.com
Red Bull co-owner Mark Mateschitz to enter Dakar...
No description available...
2d ago from Motorsport.com
Gregoire Munster confirmed for WRC Monte Carlo in...
The season opener marks a return to the event where Munster claimed his...
5d ago from MotorsportWeek.c...
Popular On GunnersToday.com
Report: Arsenal eyeing up a move for 20-year-old...
Arsenal are interested in signing Club Brugge midfielder Aleksandar...
4h ago from CaughtOffside.com
Sources: Man United & Arsenal enter race for...
Genk’s teenage sensation Konstantinos Karetsas has rapidly emerged as...
11h ago from CaughtOffside.com
‘A quick learner’: how Declan Rice went from...
fielder will be part of the conversation for a Ballon d’Or if he...
8h ago from TheGuardian.com
Years after snubbing transfer to Liverpool and...
German footballer Julian Draxler has opened up on his failed move to...
9h ago from SportsKeeda.com
Comments
Hottest News
Max Verstappen McLaren contract advice revealed: 'Many...
The friendship between Max Verstappen and Gabriel... Read More »
1h ago from RacingNews365.com
F1 champion Lando Norris shares Christmas message
You've heard of the King's speech, but after his... Read More »
1h ago from GPFans.com
Aston Martin to finally answer defining question after...
Aston Martin's 2025 campaign delivered a sobering... Read More »
2h ago from RacingNews365.com
