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Liberty seeks partners to promote Formula 1 in China
Formula 1 is in talks with potential Chinese partners to set up a new local venture, four sources have told Reuters, which would help it push deeper into the huge but still nascent China market. Liberty Media Corp, which took control of Formula one in January last year, had spoken with Chinese firms including Inter Milan owner Suning and La Liga rights holder DDMC to form a joint venture that would help manage business development in China, two of the sources said. A third person said the search for a local Chinese partner was in the advanced stages but did not name any of the partners. A fourth person close to Formula 1 confirmed the talks over a China joint venture but said nothing has...
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