News Details
F1 to set up fully-fledged local entity in China
Formula One's planned Chinese joint venture will have its own marketing, licensing and media rights arms dedicated to growing the sport's presence in the vast but still nascent market, commercial managing director Sean Bratches has said. "What we will do is effectively set up a similar structure to what we have in London," the former N executive told Reuters at the weekend's Chinese Grand Prix in Shanghai. "With a head of marketing, a head of licensing, a head of media rights, a head of sponsorship, a head of digital, etc. and really activate the brand here like its own entity," added the American. Sources told Reuters last week that Liberty Media, who took over as...
Full Story »
Full Story »
7y ago from SuperSport.com
0
You May Also Be Interested In...
Liberty seeks partners to promote Formula 1 in China
Formula 1 is in talks with potential Chinese partners to set up a new...
7y ago from GrandPrix247.com
Formula 1 widens it reach in China, ahead of...
Formula 1 has widened its broadcast reach China in time for this...
7y ago from MotorsportWeek.com
Fernando Alonso's karting school to build 40 tracks in...
Fernando Alonso’s karting school has announced plans to expand into...
7y ago from MotorsportWeek.com
When's the Chinese GP on Sky?
Get those alarms ready again! Formula 1 heads to the Far East for round...
7y ago from SkySports.com
Elsewhere On The Network
Popular On MGPToday.com
Fabio Quartararo warns Yamaha MotoGP rebuild could...
No description available...
5h ago from Motorsport.com
Pedro Acosta found Ducati and Aprilia’s pace...
No description available...
7h ago from Motorsport.com
MotoGP Buriram test: Marco Bezzecchi breaks track...
No description available...
9h ago from Motorsport.com
Marc Marquez explains how injury recovery is delaying...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
Paddock optimism for IndyCar’s new independent...
Drivers in the NTT IndyCar Series are largely happy to see the series’...
1d ago from MotorsportWeek.c...
Mick Schumacher gaining confidence on ovals after...
No description available...
2d ago from Motorsport.com
IndyCar expanding global broadcasting presence for the...
No description available...
3d ago from Motorsport.com
IndyCar grows international broadcast offerings for...
The NTT IndyCar Series has announced that its already extensive global...
3d ago from MotorsportWeek.c...
Popular On TotalWRC.com
Hyundai “realistic and optimistic” in mission to...
No description available...
6d ago from Motorsport.com
Oliver Solberg “didn’t deserve more than P4”...
No description available...
1w ago from Motorsport.com
WRC Sweden: Elfyn Evans storms to victory as Toyota...
No description available...
1w ago from Motorsport.com
Elfyn Evans wins Swedish showdown
Elfyn Evans and Scott Martin clinched victory on Rally Sweden which ended...
1w ago from MotorsportWeek.c...
Popular On GunnersToday.com
‘Slightly concerned': Sutton slams Arsenal...
Arsenal delivered a blistering response to their recent title jitters with...
36m ago from CaughtOffside.com
'Arteta needs to make him play like this', 'He owns...
Eberechi Eze has been singled out for praise by Arsenal fans following his...
46m ago from SportsKeeda.com
Walcott: Arsenal can do the quadruple - 'Why would you...
Theo Walcott believes Arsenal can do the quadruple and feels believing in...
36m ago from SkySports.com
'He has been a weak link', 'Needs to hold bench' -...
Arsenal fans have slammed Jurrien Timber after their 4-1 win over...
16m ago from SportsKeeda.com
Comments
Hottest News
Lewis Hamilton howler disturbs Ferrari F1 harmony
While Ferrari's F1 2026 preparations appear to be... Read More »
46m ago from GPFans.com
F1 2026: Honda release grim statement after Aston Martin...
Honda have shared their emphatic response to... Read More »
1h ago from GPFans.com
Newey reportedly laid bare Honda engine crisis in F1 meeting
Adrian Newey’s vision for an Aston Martin... Read More »
9h ago from F1i.com
