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Italy pay-per-view switch to blame for audience drop - Chase Carey
Formula 1's recent drop in television viewership can be blamed on Italy's move from free-to-air TV to subscription service according to Chase Carey, who insists it has nothing to do with declining interest in the sport. F1 reported a four per cent drop in audience numbers compared to the previous season, which Carey explained was down to a switch in how F1 is broadcast in Italy, and if those numbers are excluded, audience numbers actually increased. 'That [drop] is largely due to our move from free to pay television in Italy,' Carey said during an investor call. 'Excluding Italy our television viewership is up three per cent year-on-year and our Saturday...
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6y ago from MotorsportWeek.com
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