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McLaren and Coca-Cola confirm Formula 1 partnership
Press Release: McLaren Racing and Coca-Cola today announced a new partnership that will see the companies collaborate for the remainder of the 2018 Formula 1 season. The partnership will see the iconic Coca-Cola brand carried on a Formula 1 car for the first time as part of the McLaren Racing livery, and continues its rich history of sports sponsorship, including motorsport. Coca-Cola and its sub-brands will be represented on the two McLaren race cars as well as the team’s race drivers, Fernando Alonso and Stoffel Vandoorne, and McLaren test driver Lando Norris. Activation will focus on sub-brands Dasani Sparkling and SmartWater at the USA, Brazilian and season-ending Abu Dhabi Grands...
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7y ago from GrandPrix247.com
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