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Carey vows Liberty will be responsible with F1 betting deal
Chase Carey insists Formula 1 will conduct their new betting sponsorship deal "in a healthy way" after a backlash from fans. F1 announced a $100million deal with Interregional Sports Group earlier this year, which will see in-play betting promoted with the use of live data. Former owner Bernie Ecclestone was a long-time opponent of betting sponsorship and F1 having any kind of relationship, believing it could damage the brand worldwide. But marketing agency ISG have reached an agreement with Liberty and it is understood that they will pay the full $100m amount up front, with ISG then tasked with securing deals with betting companies on a local or global basis. ...
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6y ago from GPFans.com
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