News Details
Liberty admits finding F1 sponsors difficult
Liberty Media bosses admit they thought it would be easier to attract sponsors to F1. Chase Carey, the new CEO, and Liberty chief Greg Maffei took over from Bernie Ecclestone believing they would quickly be able to monetise the new $8 billion acquisition. Actually, revenues are declining. 'The perception was just there are sponsors waiting — they were lined up out there and as soon as we had somebody to go call on them, they were just going to sign up,' Carey admitted to the Financial Times. 'The world's not that simple.' Maffei, quoted by Forbes' F1 business journalist Christian Sylt, agrees: 'The one where we have lagged and we really want to see growth is sponsorship and that has...
Full Story »
Full Story »
6y ago from ThisIsF1.com
0
You May Also Be Interested In...
Maffei: Liberty's problems with F1 promoters? Blame...
Liberty Media chief executive Greg Maffei believes that former F1 supremo...
6y ago from F1i.com
LIberty Media: Ecclestone told promoters they were...
Liberty Media CEO Greg Maffei has blamed Bernie Ecclestone for the ongoing...
6y ago from GPFans.com
Liberty admit F1 TV Pro 'will never be as big' with...
Liberty Media Chief Executive Greg Maffei has admitted that their F1 TV...
6y ago from GPFans.com
Liberty admits finding F1 sponsors difficult
Mar.13 Liberty Media bosses admit they thought it would be easier to...
6y ago from OneStopStrategy.com
Elsewhere On The Network
Popular On MGPToday.com
Marc Marquez: Accepting I might not win at Barcelona...
No description available...
8h ago from Motorsport.com
Brad Binder explains KTM’s rapid pace in Catalan GP...
No description available...
9h ago from Motorsport.com
Brad Binder leads KTM 1-2 in second Barcelona MotoGP...
Brad Binder set a new all-time lap record around the Barcelona circuit to...
12h ago from MotorsportWeek.c...
Francesco Bagnaia baffled by nightmare Catalan GP...
No description available...
9h ago from Motorsport.com
Popular On IndyCarToday.com
Rinus VeeKay separates from Dale Coyne Racing
Rinus VeeKay will not race with Dale Coyne Racing next season after...
3d ago from MotorsportWeek.c...
Colton Herta leaves IndyCar to pursue F1 with Cadillac...
The Cadillac F1 Team has announced that it has hired IndyCar star Colton...
2d ago from MotorsportWeek.c...
Will Power to replace Colton Herta at Andretti in 2026
No description available...
2d ago from Motorsport.com
IndyCar moves street race from Toronto to Markham for...
No description available...
2d ago from Motorsport.com
Popular On TotalWRC.com
Toyota’s Sebastien Ogier races to thrilling comeback...
No description available...
5d ago from Motorsport.com
Sebastian Ogier wants WRC title by “winning...
No description available...
4d ago from Motorsport.com
WRC championship twist as Hyundai retires Adrien...
No description available...
5d ago from Motorsport.com
Popular On GunnersToday.com
Arsenal plot surprise decision after ‘smart...
Arsenal handed a new contract to Belgian attacker Leandro Trossard last...
12h ago from CaughtOffside.com
'Clause only for Liverpool' revealed as Reds have edge...
Liverpool have the edge over Premier League rivals such as Chelsea and...
18h ago from CaughtOffside.com
Club accelerating efforts to sign Arsenal star while...
Arsenal are reportedly still facing interest in versatile Belgian attacker...
16h ago from CaughtOffside.com
Sources: Tottenham to try again for 50m Arsenal target...
Tottenham are continuing to show a strong interest in a potential transfer...
16h ago from CaughtOffside.com
Comments
Hottest News
Jeremy Clarkson says F1 drivers are all fine - EXCEPT ONE
Jeremy Clarkson has released a cryptic post about... Read More »
5h ago from GPFans.com
F1 2025 Italian Grand Prix – FP2 Results
McLaren's Lando Norris topped the times in the... Read More »
10h ago from MotorsportWeek.com
Ferrari 'is not consistent, but it is fast', claims Leclerc...
Having ended up second in both practce sessions... Read More »
1h ago from F1Technical.net
