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Honda 'interested' in exploring Formula E opportunities
Honda are "interested" in joining Formula E as they believe it is a market that would benefit their brand and lead to more sales of their electric cars which are due to be available in Europe in a few months. Formula E is also looking to boost their interest in Japan and would like to hold a race there. The inclusion of Honda in the series would, therefore, be of interest to both parties. "Formula E is done inside of cities, as a street race, and it's kind of like advertising using racing, rather than pure [traditional] racing," said Honda's Masashi Yamamoto to Motorsport.com. "As Honda, we have conversations with Alejandro Agag (Chairman of Formula E). We...
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6y ago from GPBlog.com
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