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Formula 1 loses $26m Tata Communications deal
Tata Communications, a long-time partner of Formula 1, has officially ended its association with the sport after eight years. Forbes reported that the telecommunications company had been paying a fee which rose to an estimated annual figure of around $4million after first entering a partnership in 2012. 'We have decided to bring to a close our marketing partnership with F1 and explore other platforms that will allow us to showcase the full power of our digital services to our key customers,' a spokesperson for Tata Communications said. 'We started this partnership in 2012 with the mission to digitally transform the sport whilst raising awareness of our global networking expertise amongst...
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6y ago from PlanetF1.com
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