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F1 loses marketing partner Tata Communications
Formula 1's marketing partnership with Tata Communications has ended, with Tata saying they've achieved all that they wanted. Formula 1's long-term marketing partnership with Tata Communications has ended after eight years. Tata, an Indian multi-national telecommunications company, signed up with Formula 1 in 2012 and helped with the ‘digital transformation' of the sport. However, just ahead of the 2020 season, Tata have confirmed they have decided to end the partnership as they look to explore new avenues. We have decided to bring to a close our marketing partnership with F1 and explore other platforms that will allow us to showcase the full power of our digital services to our key...
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