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New Ferrari CEO may come from Vodafone or Apple
Just before the last Grand Prix of the 2020 season, Ferrari announced that it had to say goodbye to CEO Louis Camilleri 'for personal reasons'. This came as quite a surprise to the manufacturer, as they were just implementing Camilleri's new line. Under his leadership, Ferrari wanted to market itself more generally as a 'luxury brand'. The focus will therefore be more on accessories, entertainment and other luxury products and services. In this way Ferrari hopes to make more money than with Formula 1 and expensive sports cars alone. Read more Ferrari contracts Ilott as third driver This transition will also be reflected in the car fleet. Indeed, Ferrari is about to launch a few hybrid cars...
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4y ago from GPBlog.com
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