News Details
RIP John Hogan: Sponsorship trailblazer dies aged 76
Formula 1 sponsorship trailblazer John Hogan died of a COVID-19 related illness on Sunday aged 76. The former Philip Morris head of sponsorship was one of the first people to popularise advertising and marketing within the sport, putting together iconic and historic deals between Marlboro and leading teams such as Ferrari and McLaren that influenced the sport forever At one point 40% of the F1 grid bore the Marlboro branding with driver deals and full team sponsorships. His influence in that respect is still felt today, albeit low-key as the man was himself. His legacy continues as Ferrari continue to be well backed by Philip Morris money to this day, while the racing business models and...
Full Story »
Full Story »
5y ago from GrandPrix247.com
0
You May Also Be Interested In...
A salute to John Hogan - F1's original Marlboro man
Former Marlboro marketing boss John Hogan sadly died on Sunday at the age...
5y ago from F1i.com
Marko: Vettel's problems started at Hockenheim 2018
For many fans and neutrals, Sebastian Vettel's fall from grace as a top...
5y ago from GrandPrix247.com
Marko: Russell never an option for Red Bull
Red Bull adviser Helmut Marko has revealed that George Russell was never...
5y ago from GrandPrix247.com
Vettel 'insecurity' and fall rooted in Hockenheim...
Red Bull motorsport boss Helmut Marko believes that Sebastian Vettel's...
5y ago from F1i.com
Elsewhere On The Network
Popular On MGPToday.com
Marco Bezzecchi secures pole at Thai MotoGP season...
Marco Bezzecchi maintained his weekend dominance by securing pole...
4h ago from MotorsportWeek.c...
Marco Bezzecchi completes clean sweep to top final...
Aprilia's Marco Bezzecchi continued his dominance by leading the field in...
4h ago from MotorsportWeek.c...
MotoGP Thailand GP: Marco Bezzecchi beats Marc Marquez...
No description available...
4h ago from Motorsport.com
MotoGP Thai GP: Pedro Acosta breaks duck with sprint...
No description available...
4m ago from Motorsport.com
Popular On IndyCarToday.com
Scott Dixon crashes hard in opening practice for Grand...
No description available...
12h ago from Motorsport.com
Scott McLaughlin hustles to the top in opening IndyCar...
The NTT IndyCar Series returned to action Friday afternoon, completing...
12h ago from MotorsportWeek.c...
First look at Mick Schumacher's livery as he previews...
No description available...
15h ago from Motorsport.com
Pato O'Ward: "I'm tired of IndyCar being like the...
No description available...
14h ago from Motorsport.com
Popular On TotalWRC.com
Why Esapekka Lappi was so happy at WRC Rally Sweden
No description available...
1d ago from Motorsport.com
Acropolis Rally's Thursday parc ferme will be on a boat
No description available...
2d ago from Motorsport.com
Hyundai “realistic and optimistic” in mission to...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Arsenal latest: Gyokeres growing in confidence - Arteta
No description available...
34m ago from SkySports.com
Asking prices for Newcastle stars revealed in report,...
Newcastle United could reportedly have a host of big name players...
1h ago from CaughtOffside.com
Arsenal are easy targets for TikTok mockery – they...
ded by Tottenham and lampooned by Wolves, Mikel Arteta’s side face...
1h ago from TheGuardian.com
Viktor Gyökeres feeling trust and love helps him...
enal forward on a high after two goals at Spurs, with his manager hoping...
8h ago from TheGuardian.com
Comments
Hottest News
Honda hold 'emergency' talks over Aston Martin F1 crisis
Honda Racing president Koji Watanabe revealed... Read More »
54m ago from GPFans.com
Toto Wolff shares Mercedes 'relief' over crucial F1 car...
Mercedes enter the new F1 season as a favourite... Read More »
1h ago from RacingNews365.com
Mercedes' engine compression ratio innovation is the spirit...
Mercedes sent their rivals into a frenzy... Read More »
1h ago from GrandPrix247.com
