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F1 looking for ‘better TV deal' in USA
Apr.6 Formula 1 is now turning its focus to a more lucrative television rights deal in the United States. F1 CEO Stefano Domenicali freely admits that the American market is a 'massive focus' for the sport, as Las Vegas is added to an ever-expanding calendar alongside existing US-based races in Miami and Austin. 'We believe that Formula 1 simply belongs in the United States,' he is quoted by Sky Deutschland. 'We want to make the American market the most important one in the sport.' F1's commercial rights are owned by US-based Liberty Media, with its CEO Greg Maffei insisting that the next piece of the jigsaw puzzle will be an American driver. 'I think with an event like the one in Las...
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3y ago from OneStopStrategy.com
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