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Red Bull co-founder Dietrich Mateschitz dead at 78

Red Bull co-founder Dietrich Mateschitz has passed away at the age of 78, following a lengthy illness. Just moments before qualifying at the US Grand Prix, Red Bull team boss Christian Horner had gathered all staff members at the team's hospitality unit. Outside, there was speculation that gathering was perhaps linked to the team's cost cap controversy, with a communication on the matter imminent. Alas, the news was far sadder. Mateschitz had been battling illness for some time, so the Austrian billionaire's death was not unexpected. Hard years of perseverance and a stroke of marketing genius elevated Mateschitz's energy drink company to the number one brand in its niche with huge...
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3y ago from F1i.com 0
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