News Details
Fashion giant Hugo Boss tipped to replace AlphaTauri
The AlphaTauri F1 team could be renamed as ‘Boss’ or ‘Boss Orange’ after a reported link up with clothing brand Hugo Boss. World-famous fashion giant Hugo Boss is the front-runner in negotiations with Red Bull to become AlphaTauri’s title sponsor from 2024, according to RacingNews365. How have McLaren turned their 2023 F1 season around? Video of How have McLaren turned their 2023 F1 season around? A final decision is expected to be taken by Red Bull in September but Hugo Boss CEO Daniel Grieder, who worked closely with Mercedes’ Lewis Hamilton in his previous role at Tommy Hilfiger, is said to be keen to add the AlphaTauri brand to the company’s portfolio. Hugo...
Full Story »
Full Story »
You May Also Be Interested In...
Verstappen overtakes Piastri to win Belgium sprint...
Reigning F1 world champion Max Verstappen had to overtake McLaren’s...
2y ago from Crash.net
What did Verstappen, Perez and Leclerc talk about in...
Podium trio Max Verstappen, Sergio Perez and Charles Leclerc discussed...
2y ago from Crash.net
Prost’s scathing attack on “incapable” Rossi...
Alain Prost has accused former Alpine CEO Laurent Rossi of...
2y ago from Crash.net
‘What’s going on there?’ - Hulkenberg spotted...
Haas F1 driver Nico Hulkenberg was spotting paying a visit to the Red...
2y ago from Crash.net
Elsewhere On The Network
Popular On MGPToday.com
Jorge Lorenzo slams Yamaha riders including Fabio...
Five-time MotoGP champion Jorge Lorenzo slams Yamaha riders, particularly...
1h ago from MotorsportWeek.c...
The mountain Yamaha has to climb with its V4-powered...
No description available...
3h ago from Motorsport.com
Jorge Martin: Marco Bezzecchi was "on another...
No description available...
20h ago from Motorsport.com
Popular On IndyCarToday.com
Gallery: IndyCar kicks off 2026 season at St. Pete
Motorsport Week has exclusive images from the IndyCar curtain-raiser in...
15h ago from MotorsportWeek.c...
Alex Palou struck “perfection” in St. Petersburg
No description available...
17h ago from Motorsport.com
Watch: Mick Schumacher taken out on opening lap of...
Fans of Mick Schumacher could switch off early after his IndyCar debut at...
1d ago from MotorsportWeek.c...
Mick Schumacher's IndyCar debut ends in Lap 1 crash
No description available...
1d ago from Motorsport.com
Popular On TotalWRC.com
Lando Norris samples Toyota rally car alongside Oliver...
No description available...
2h ago from Motorsport.com
Lancia rally legend Sandro Munari passes away aged 85
No description available...
2d ago from Motorsport.com
Why Esapekka Lappi was so happy at WRC Rally Sweden
No description available...
5d ago from Motorsport.com
Popular On GunnersToday.com
Perception versus Reality
Morning. Perception is an odd thing. Stuff was being discussed in the...
4h ago from Arseblog.com
‘Exceptional' Arsenal star makes worrying...
Arsenal defender Riccardo Calafiori has spoken openly about a return to...
13h ago from CaughtOffside.com
Brighton & Hove Albion vs Arsenal Prediction and...
Brighton & Hove Albion will host Arsenal at the American Express Stadium...
17h ago from SportsKeeda.com
After scoring goal in win over Chelsea, Jurrien Timber...
Jurrien Timber has said that Arsenal cannot afford to make costly mistakes...
18h ago from SportsKeeda.com
Comments
Hottest News
F1MATHS: Telemetry comparison reveals where F1’s 2026...
A detailed telemetry overlay comparing Oscar... Read More »
2h ago from F1Technical.net
F1 News Today: Adrian Newey in firing line as Aston Martin...
Aston Martin's woes may have just been attributed... Read More »
5h ago from GPFans.com
Aston Martin braced for lessons in F1 season-opener as...
It's an undeniably unenviable position for Aston... Read More »
1h ago from MotorsportWeek.com
