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Cadillac F1 announces Tommy Hilfiger as first commercial partner
©CadillacF1 Phillip van Osten
03/06/2025 at 18:5603/06/2025 at 19:53 In a move that cements its cultural and commercial intentions ahead of its Formula 1 debut in 2026, Cadillac F1 has announced American fashion powerhouse Tommy Hilfiger as its first official partner. The multi-year agreement positions Hilfiger as the team's apparel partner and lifestyle sponsor, reinforcing Cadillac’s pledge to field an all-American identity in the world’s most international motorsport. The announcement was headlined by a statement from fashion designer Tommy Hilfiger himself, who has a long-standing passion for motorsport and an extensive history in Formula 1. “Two icons. One vision. A bold new era...
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