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Formula One confirms PepsiCo as its new official partner
Formula 1 and PepsiCo have announced a multi-year agreement that will see PepsiCo become an Official Partner of the pinnacle of motorsport until at least the 2030 season. The multi-year deal between Formula One and PepsiCo will include the powerhouse products of the PepsiCo family, including Sting Energy, Gatorade, and Doritos. 'With Formula 1’s fanbase of more than 820m people worldwide and PepsiCo’s enormous coverage of over 200 markets, the two brands together have unrivalled opportunities to engage existing, new, and diverse audiences around the world at an unprecedented scale,' read the statement. PepsiCo has promised that it 'will be prioritizing the creation of meaningful fan...
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6mo ago from F1Technical.net
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