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Audi-Sauber strikes multi-year deal with Adidas ahead of F1 entry
©Audi Phillip van Osten
10/09/2025 at 10:59 40 SHARES Share on.. Share on.. Share on.. Audi’s upcoming Formula 1 project has secured a major sponsorship deal with Adidas, as the German sporting goods giant signs on as the official apparel partner of the future Audi F1 Team. The multi-year agreement will see the two brands collaborate on both technical gear for the race team and fan-focused collections, marking a significant milestone in Audi’s preparations for its 2026 debut. The deal places Adidas alongside one of Formula 1’s most anticipated new entrants while continuing its strong presence in the sport – the company is already a team partner at Mercedes, with its distinctive...
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