News Details
F1 struggles hurt Ferrari brand power – study
On-track struggles in formula one have hurt fabled Ferrari's brand power, according to a study by asset valuation company Brand Finance. Last year, Ferrari retained its post as the most powerful brand in the world, but a newly-published list shows that toy company Lego has made an overtaking move. 'Ferrari has been slipping since the end of the Schumacher era but it's really fallen as the F1 team has done badly' in 2014, said branding expert Robert Haigh, according to the Telegraph. 'They've also ended their cap on the amount of cars they produce so people don't see it as being so exclusive anymore,' he added.
Full Story »
Full Story »
11y ago from ThisIsF1.com
0
You May Also Be Interested In...
Alonso vows to sue over tax evasion reports
Fernando Alonso is threatening legal action after being named on a list...
11y ago from ThisIsF1.com
F1 Commission to consider future on Tuesday
F1 will round another corner to the future on Tuesday. Writing for...
11y ago from ThisIsF1.com
Ferrari tester says Mercedes is 2015 ‘favourite’
Ferrari tester Marc Gene has acknowledged that Mercedes remains the...
11y ago from ThisIsF1.com
Marchionne not expecting ‘miracles’ from Ferrari
Sergio Marchionne insists he is not getting carried away with Ferrari's...
11y ago from ThisIsF1.com
Elsewhere On The Network
Popular On MGPToday.com
Best wildcard performances in the MotoGP era
No description available...
15h ago from Motorsport.com
Is Alex Marquez’s Jerez MotoGP breakthrough real or...
No description available...
1d ago from Motorsport.com
Should there be a tear-off rule following Marco...
No description available...
3d ago from Motorsport.com
Miguel Oliveira reveals what’s ‘more difficult’...
Miguel Oliveira says WorldSBK’s race weekend format is harder to adapt...
3d ago from MotorsportWeek.c...
Popular On IndyCarToday.com
FOX unveils plan for 60 hours of Indy 500 coverage
No description available...
8h ago from Motorsport.com
Motorsport legend Alex Zanardi dies aged 59
Ex-F1 and CART driver Alex Zanardi has passed away aged 59. His family...
2d ago from MotorsportWeek.c...
Mick Schumacher shares injury update after breaking...
No description available...
4d ago from Motorsport.com
Zanardi: The man whose name is a synonym for “hero”
No description available...
2d ago from Motorsport.com
Popular On TotalWRC.com
Why Hyundai’s WRC season “really starts” at...
No description available...
15h ago from Motorsport.com
M-Sport weighs up WRC new car build as all options...
No description available...
5d ago from Motorsport.com
Toyota steps up WRC 2027 car testing with new look...
No description available...
5d ago from Motorsport.com
How Dani Sordo brings "different ideas" to...
No description available...
5d ago from Motorsport.com
Popular On GunnersToday.com
Carra: If Arsenal beat West Ham, they win the Premier...
If Arsenal beat West Ham at the London Stadium on Sunday, live on Sky...
6h ago from SkySports.com
Should Lewis-Skelly start against Atletico? I'd like...
Thierry Henry said Myles Lewis-Skelly's future lies in midfield after his...
8h ago from SkySports.com
Mileage in Myles in midfield: why MLS must change...
I’ve been banging the drum for Myles Lewis-Skelly to move into midfield...
9h ago from FreshArsenal.com
Have Arsenal found the keys to unleash Gyokeres at the...
Viktor Gyökeres has divided opinion since arriving, but one thing is...
11h ago from FreshArsenal.com
Comments
Hottest News
Hamilton hints Ferrari might 'have the best car, but it’s...
Hamilton did not hide his disappointment after... Read More »
5h ago from F1Technical.net
Fernando Alonso identifies new Aston Martin issue amid...
Fernando Alonso has highlighted the next agenda... Read More »
10h ago from MotorsportWeek.com
F1 fans rage at resurfaced Jenson Button 'big boobs' joke
Some comments from 2009 world champion Jenson... Read More »
10h ago from GPFans.com
