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Mercedes chief says F1 must embrace new media asap
Daimler CEO Dieter Zetsche has called on Formula 1 to up its game in the 21st century, and embrace the numerous new media platforms. Currently dominating the sport with its Mercedes team, Zetsche says the German giant is experiencing 'enormous growth' in the realm of the internet. 'In contrast,' he told the publication Deutsche Unternehmerborse, 'television is struggling in its attractiveness as a medium, even though there has rarely been so much overtaking and battling on the track. 'TV cannot be the sole or primary platform,' Zetsche argued. He says F1 must instead embrace the digital world and develop 'interactive' strategies, arguing that the change of direction embraced by the horse...
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10y ago from GrandPrix247.com
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