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Hamilton: American sports can help F1 reach new fans
Formula 1 should link up with mainstream American sports like basketball and football to reach new audiences in the United States, world champion Lewis Hamilton suggested on Thursday. Asked at a United States Grand Prix news conference how the sport could create 'more enthusiasm in urban black America for Formula One', and among urban kids in general, Hamilton listened to rivals before offering an opinion. 'Maybe Formula One can start to engage more with the NFL or with the other sports,' said the only black driver on the starting grid. 'I don't know if I've ever seen an NBA player come (to a race). I've had a friend come once. Otherwise it's never really been anyone from those sports,...
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10y ago from GrandPrix247.com
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